Four Freds in Funchal Event Material
The Brief
Fred. Olsen Cruise Lines offer cruises across the world, with their smaller ships allowing guests to get closer to their destinations and reach more interesting places. The family owned business have over 175 years experience in the sailing industry, allowing them to make every single day special for our guests. Every few years, they have a celebratory gathering event with all of their ships together in the same port. At the time of the event this was 4 vessels in Funchal, Madeira.
The Deliverables
Event branding and material was required. This included banners, posters and merchandise. There was also a dedicated brochure to get customers interested in the 4 cruises that featured in the Funchal gathering.
The Results
A logo and sub-brand was developed featuring the four distinctive funnels of each ship. Alongside this, I created detailed and accurate illustrations of all four ships from above, to be used as a brand asset on various material. This resulted in a sub-brand that still had a visual connection to the Fred. Olsen brand, but could also operated as it’s own entity.
