Corinth Canal Direct Mail
The Brief
A 8 page gatefold mailer was sent out to a variety of customers and the public to celebrate a record breaking sailing for Fred. Olsen Cruise Lines.
The Deliverables
A selection of printed mailers with slight differences were created for phased roll outs. They were sent out to the top tiers of cruise membership initially and then the general public a few days later. An email was also developed that took many visual cues from the mailer.
The Results
There was a phenomenal response to the cruise and mailer from customers. It was one of the fastest selling cruises ever and the cruise was even repeated in the following years because of its popularity.
