CNet Training Brand Identity
The Brief
CNet Training are the global leader in technical education for Data centre and network infrastructure industries. They have been established for over 25 years, and are winners of countless awards.
They required an update of the company logo and brand identity, but wanted to retain elements of the previous logo that their customer base was so familiar with.
The Deliverables
The final identity had to be responsive across many pieces of brand material and advertisement. Some of the branded deliverables included brand guidelines, brochures, business cards, certificates, social media posts and emails.
Results
A responsive logo was delivered, that could be used depending on the space available. The new logo took cues from the previous, with the well known ‘C’ shape now reversed out of a hexagonal brandmark – the shape synonymous with networks in the natural world. The previous logos typeface was also used to maintain further brand recognition.
