The Lentonbrook Foundation, established by Mark Ashton, Chairman of Ipswich Town Football Club, was created with a clear mission: to transform lives by supporting children and families across Suffolk. The charity sought a logo and partial brand identity that reflected three core themes: growth, balance, and community.

A versatile logo was developed that incorporates all three themes. A tree symbolizes growth, while a set of scales represents balance and provides a personal connection to Mark Ashton, who has a scales tattoo. A football highlights both community and the charity’s roots in Ipswich Town. The brand was officially unveiled at the charity’s launch event, which featured a fireside conversation and a special performance by Ed Sheeran.