Beaspoke Designs
The Brief
Bespoke Designs, a newly established interior design studio, sought the creation of a refined monogram logo incorporating the letters B and D. The identity needed to function both as a standalone brandmark and in combination with a full wordmark for broader brand applications. In addition, the client required a complementary colour palette to support the visual direction of a website then in development. The client drew inspiration from the timeless, intricate textile work of William Morris, aiming for a logo that conveyed a classic, premium aesthetic aligned with traditional craftsmanship and decorative arts.
The Results
The project deliverables included a primary monogram logo featuring an interwoven B and D, designed for versatility across both digital and print applications. This was accompanied by a full logo lockup combining the monogram with an elegant wordmark to support broader branding needs. A secondary hand-script asset was also developed, offering a more relaxed and expressive visual option for informal touchpoints. To complete the identity, a curated colour palette inspired by neutral Farrow & Ball tones was created, carefully selected to complement the rich, detailed patterns characteristic of William Morris textiles.
The final brand identity delivered a sophisticated, heritage-inspired aesthetic that aligned seamlessly with the client’s design influences. The monogram provided a strong, recognisable icon for use across digital platforms, while the secondary script asset introduced flexibility and personality for informal brand touchpoints. The supporting colour palette enhanced the overall visual direction of the website, balancing contemporary minimalism with classic decorative references. This cohesive identity positioned Bespoke Designs as a premium, design-led interior studio from launch.
